Responsibilities:

● Execute tests, collect and analyze data and results, identify trends and insights in

order to achieve maximum ROI in paid search campaigns

● Track, report, and analyze website analytics and PPC initiatives and campaigns

● Manage campaign expenses, staying on budget, estimating monthly costs and

reconciling discrepancies.

● Optimize copy and landing pages for search engine marketing

● Perform ongoing keyword discovery, expansion and optimization

● Research and implement search engine optimization recommendations

● Research and analyze competitor advertising links

● Develop and implement link building strategy

● Work with the development team to ensure SEO best practices are properly

implemented on newly developed code

● Work with editorial and marketing teams to drive SEO in content creation and

content programming

● Recommend changes to website architecture, content, linking and other factors to

improve SEO positions for target keywords.

Requirements:

● Proven SEO experience both in on-page and off-page SEO, minimum of 3 years

experience

● Solid understanding of performance marketing, conversion, and online customer

acquisition

● In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight,

Omniture, WebTrends)

● Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo,

Search Ignite)

● Working knowledge of HTML, CSS, and JavaScript development and constraints

● Knowledge of ranking factors and search engine algorithms

● Up-to-date with the latest trends and best practices in SEO

● BS/MS degree in a quantitative, test-driven field